Lerato moloi biography

South African fashion model

Lerato Moloi is a South African fashion model who, in 2009, became the first black face for the cosmetics brand Elizabeth Arden.

Initially, Moloi had been interested in psychology, but after visiting a modeling agency with her mother and younger sister, she became interested in modeling. Her modeling career officially began at the age of 17 and her first professional photo shoot was for Elle Magazine.

Lerato moloi biography

Controversy erupted in 2000 when a New York modeling agency told Moloi that she needed to lose weight before modeling. The incident sparked international debate over the use of underweight models in the Fashion Industry.

Moloi told BBC News, "Young girls in Africa are increasingly concerned with being thin-the more exposed we are to western media-the more we buy into".^[1] In 2002, she participated in the M-Net Face of Africa pageant and became a finalist.^[2]

Moloi modeled for Elizabeth Arden's "Eight Hour Cream"s